SelectQuote

Business Development Specialist

US-KS-Overland Park
Division
Senior

Overview

As a Business Development Specialist for SelectQuote, you will be responsible for establishing, maintaining and scaling profitable relationships and campaigns within a very large and diverse affiliate market. 

 

The Business Development Specialist will work closely with affiliates to understand their marketing strategies and optimize profitability from each channel.  Affiliates will include partners that drive both inbound and outbound leads from a marketing mix including paid search, paid social, paid content, SEO, email, display, retargeting and more. 

 

The Business Development Specialist will also work closely with the rest of the internal marketing team to hit aggressive performance targets and maximize a multi-million dollar annual marketing budget for SelectQuote.

Responsibilities

  • Identify, evaluate and negotiate new potential affiliate channels and partners
  • Oversee all new integrations, campaign implementation and testing
  • Closely monitor performance and analytics for all current affiliate campaigns in order to consistently optimize and hit performance targets
  • Maintain regular communication with all affiliate partners to review performance, set clear expectations and evaluate growth opportunities
  • Responsible for maintaining compliance expectations and documentation related to TCPA, CMS and other industry standards with each partner
  • Establish regular disposition reporting for all campaigns and hold partners accountable to utilizing the data for ongoing optimizations
  • Thoroughly understand and document processes/settings for each campaign in order to recognize opportunities to improve (transfer scripts, lead filters, caps, state mix, etc.)
  • Closely collaborate with other members of the marketing team to ensure all marketing initiatives are aligned and working together to hit performance targets

Qualifications

  • Thorough understanding of basic traditional and digital marketing tactics
  • Strong technical skills with the ability to understand and master multiple interfaces
  • Ability to analyze and understand large sums of data
  • Strong problem solving skills and ability to implement changes rapidly that positively impact marketing performance
  • Excellent oral and written communication skills
  • Strong organizational and time management skills with the ability to multitask
  • Highly motivated, resourceful and self-directed with the ability to deliver under pressure
  • Ability to be detailed oriented while seeing trends, themes and macro-impacts

Training and Experience

  • 1+ years’ experience in marketing or related field
  • Bachelor's degree in marketing, business administration or related field preferred
  • Experience in establishing nurturing relationships with third parties
  • Skilled with Microsoft Office, including Excel and PowerPoint

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