The Digital Marketing Specialist will play an important role in overseeing the development and execution of the digital marketing strategy for the rapidly growing SelectQuote Senior division. The primary focus of this role is to drive digital lead generation for SelectQuote Senior’s nationwide sales team of licensed agents. SelectQuote Senior has a mix of branded and non-branded web properties, and the Digital Marketing Specialist will drive the digital marketing efforts across all of these sites.
The ideal candidate will have broad based experience in A/B testing, site optimization, understanding of SEO/SEM, and click platform (PPC) marketing. The candidate must be able to aid in both digital strategy development and execution on this strategy. Based in our stunning new Overland Park, Kansas office, this position reports to the Senior Director of Marketing for SelectQuote Senior. The ideal candidate is a self-starter with a strong understanding of digital marketing tactics and testing, and is comfortable working in a fast-paced environment.
In this role, the Digital Marketing Specialist will have the following primary responsibilities: