The Senior Director of SelectQuote Life Marketing is a crucial leadership role that will drive the development and execution of the marketing plan for the Life Insurance division of SelectQuote. While this role resides in the marketing department, the ideal candidate will be a well-rounded, extremely analytical general manager who can build and execute on the marketing plan. This leader will oversee the development of a lead plan that will generate approximately 600,000 leads annually and manage a budget of ~$35 million to reach that goal. Currently, lead generation for the Life division comes from many different sources: television, radio, affiliates, paid search, and digital marketing. Given the diversity of these sources, this leader needs to be a strong analytical and operations executive who can thrive managing a disparate set of resources.
This leader (and her/his team) will have four primary responsibilities:
As a senior leader in this division, the ideal candidate must be able to communicate and influence internal marketing team members, the executive team, external partners, and the working team to meet objectives. Strong leadership and communications skills are imperative for this role.