SelectQuote

  • Marketing Manager

    Location US-KS-Overland Park
    Division
    Senior
  • Overview

    The Healthcare and Final Expense Marketing Manager is a crucial, leadership role that will drive the marketing lead plan for two rapidly growing divisions.   This leader will oversee the   development of a lead plan that will generate over 300,000 leads annually and manage a budget of over $10 million to reach that goal.  Currently, lead generation comes from many different sources: strategic partnerships, affiliates, digital marketing, and traditional marketing. Given the diversity of these sources, the Marketing Manager needs to be a strong analytical and operations leader who can thrive managing a disparate set of resource.   As a Marketing Manager for SelectQuote, you will be responsible for establishing, maintaining and scaling profitable relationships and campaigns within a large affiliate market.  The Healthcare and Final Expense Marketing Manager will have the opportunity to gain exposure and build experience with a wide range of marketing tactics, as you work closely with affiliates to understand their marketing strategies and work to optimize and maximize profitability from each channel.  Affiliates will include partners that drive both inbound and outbound leads from a diverse marketing mix including paid search, paid social, paid content, SEO, email, display, retargeting and more.  The Marketing Manager will work closely with the rest of the internal marketing team to hit aggressive performance targets and maximize a multi-million dollar annual marketing budget.

    Responsibilities

    • Develop and execute the lead generation plan for the Healthcare and Final Expense divisions and ensure that the plan maximizes SelectQuote profitability, manages lead generation costs within budgeted goals, and returns the greatest ROI on the marketing investment
    • Oversee all new integrations, campaign implementation and testing for new marketing partners and campaigns
    • Maintain regular communication with all affiliate partners to review performance, set clear expectations and evaluate growth opportunities
    • Responsible for maintaining compliance expectations and documentation related to compliance and industry standards with each partner
    • Establish regular disposition reporting for all campaigns and hold partners accountable to utilizing the data for ongoing optimizations
    • Closely monitor performance and analytics for all current affiliate campaigns in order to consistently optimize and hit performance targets
    • Thoroughly understand and document processes/settings for each campaign in order to recognize opportunities to improve (transfer scripts, lead filters, caps, state mix, etc.)
    • Monitor intraday and trended performance, engaging with partners to optimize marketing campaigns to maximize profitability
    • Collaborate with other members of the marketing team to ensure all marketing initiatives are aligned and working to hit performance targets

    Qualifications

    • Strong business and financial acumen
    • Ability to analyze and understand large sums of data
    • Strong technical skills with the ability to understand and master multiple interfaces
    • Detailed oriented, ability to identify trends, themes and macro-impacts
    • Experience managing partners and ability to have productive, fact based performance discussions to drive results
    • Experience in operations and operational disciplines such as program and project management
    • Strong problem solving skills and ability to implement changes rapidly that positively impact marketing performance
    • Excellent oral and written communication skills
    • Strong organizational and time management skills with the ability to multitask
    • Highly motivated, resourceful and self-directed with the ability to deliver under pressure

    Training and Experience

    • 3+ years’ of experience in marketing or related field. 
    • 3+ years’ of experience in analytical discipline such as finance or data analytics
    • Proven experience working cross functionally
    • Bachelor's degree in marketing, business administration or related field preferred
    • Skilled with Microsoft Office, including Excel and PowerPoint

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