• Manager of Lead Optimization

    Location US-KS-Overland Park
  • Overview

    The Manager of Lead Optimization will support all three SelectQuote business units by creating, implementing and optimizing contact strategies and lead distribution. This role is responsible for managing pre-agent contact outbound lead strategies, inbound call strategies and lead overflow vendor management.  The Manager of Lead Optimization needs to effectively manage cross-functional team members and communicate to various internal customers.


    SelectQuote purchases and generates over 2 Million leads per year and is a leading distributor of various insurance products ranging from term life insurance to auto & home insurance.


    • Analyze reports and metrics to identify opportunities where desired call metrics are not meeting fundamental operational goals or pacing towards success and take corrective action
    • Provides project management oversight for an array of various stakeholders from IT to external vendors to meet objectives directly impacting contact strategies and call distribution
    • Overseeing and driving performance of external lead overflow vendors
    • Evaluation and creation of vendor pricing and contract structuring through the support of data
    • Generation of requirements and workflow to IT to enable contact strategies
    • Partnering with data science to develop insights in an effort to better manage our lead cost
    • Identify process improvement opportunities, execute against those opportunities, and successfully realize quantifiable benefits
    • Leading a team of workforce supervisors responsible for insuring daily call and lead distribution is within acceptable range

    Training and Experience

    • BA / BS marketing, finance, supply chain management, preferred with strong undergraduate track record
    • 7+ years of marketing, marketing technology / analytics or related professional experience
    • Strong communication skills, including the ability to explain complex technical processes to the non-technical
    • Experience working with data management, data processes and flows in a marketing context
    • Ability to work in a fast-paced environment managing multiple projects, multiple channels and segments simultaneously in a cross-functional team
    • High level of self-motivation, ability to operate and accomplish goals independently and within a team oriented environment
    • Strong oral and written skills, presentation skills, MS Visio, PowerPoint, Excel proficiency
    • Detail oriented aptitude
    • Ability to work in ambiguous environment


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