SelectQuote is seeking a Senior Direct Marketing Manager to help lead and execute direct response marketing for a wide variety of targeted marketing programs, including lead generation and lifecycle-based marketing campaigns.
As a Direct Marketing Manager, you will be responsible for developing and implementing targeted direct response lifecycle marketing plans to support new lead growth, cross-sell opportunities and existing customer persistency. The successful candidate will have proven ability to identify lifecycle marketing opportunities, as well as implement, measure and run efficient and effective direct response marketing campaigns. In addition, they will be curious, have a natural ability to promote collaboration and teamwork and excel at leading in matrix-managed environment.
This role has a unique opportunity to act in support of growth of all 3 divisions – Life, Senior and Auto and Home – and work to identify best practices and synergies to fuel growth.
Lifecycle Marketing Strategy
Email Channel Management
Reporting & Analysis
Required Knowledge, Skills, and Abilities: