SelectQuote

  • Sr Targeted Marketing Strategist

    Location US-KS-Overland Park
    Division
    Corp
  • Overview

    SelectQuote is seeking for a Senior Targeted Marketing Manager to help lead and execute on our wide variety of targeted marketing programs, including lead generation and lifecycle-based marketing campaigns. This role has a unique opportunity to act in support of growth of all 3 divisions – Life, Senior and Auto and Home – and work to identify best practices and synergies to fuel growth.

    Responsibilities

    • This position will own responsibility for all aspects of the email marketing channel with emphasis on SelectQuote Senior and Auto and Home.
    • Accountable for end-to-end campaign planning, segmentation, campaign operations and QA, as well as reporting, analytics and optimization.
    • In partnership with division leadership, define email strategy with an eye toward smart content and personalization
    • Assist with development of email marketing roadmap and act as an in-house expert on the email marketing landscape
    • Prior proven experience and deep knowledge of email content development and creative best practices
    • Ability to plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance focused on user engagement driving towards our KPIs
    • Develop weekly, monthly, and ad hoc reporting on email performance; Provide channel and campaign level analysis; make recommendations to optimize email performance
    • Act as Project Manager for projects including handling all email deliverables and establishing and maintaining effective communication channels with key partners

    Qualifications

    • 6 years minimum dedicated email marketing experience
    • Hands-on experience with leading ESPs – YesMail and Emfluence preferred
    • Ability to create and refresh HTML templates
    • Ability to plan, execute, and lead multiple programs at once
    • Strong analytical skills and ability to build SQL queries
    • Knowledge of A/B test strategies, multivariate test strategies, and test planning
    • Deep understanding of email marketing standard methodologies, changing industry trends
    • Ability to work across various levels of the organization while building trust and cultivating collaboration
    • Proven experience and a passion for leading a multitude of complex projects simultaneously
    • Willingness and strong desire to singularly handle all aspects of a marketing program
    • Desire to consistently enhance emails, bringing new ideas to the table both strategic and executional
    • Excellent communicator with unwavering attention to detail
    • Excited to work in a fast-paced, dynamic business and a driving desire to cultivate positive working relationships
    • Experience in building, managing and leading cross-functional teams
    • Prior copy writing experience preferred

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