SelectQuote

  • Search Engine Marketing Director

    Location US-KS-Overland Park
    Division
    Corp
  • Overview

    As the SelectQuote Search Engine Marketing (SEM) Manager, you are a strong leader who is passionate about the ever changing digital media landscape. We are looking for someone who is highly knowledgeable on all digital media outlets including paid search, display, mobile, social, as well as emerging media and new technology platforms to lead our internal SEM team. The best fit for this position is someone who is competitive and loves learning, improving and challenging themselves every day. This position is a potential career changer, with opportunities to work directly with digital powerhouse vendors such as Google and Facebook. This position will be exposed to the opportunities afforded to SelectQuote as a large client of these vendors including information and innovation, testing programs, account support and more. The SEM Manager at SelectQuote will be a thought leader and innovator in the digital marketplace, working with vendors to ensure SelectQuote’s dominance and leadership in digital marketing best practices and innovation.


    This position is responsible for managing a 2-3 person team to execute the day-to-day management of all online Pay-Per-Click (PPC) and digital marketing initiatives for SelectQuote; one of the country’s preeminent national insurance brokerages. This includes managing multiple paid search campaigns with annual multimillion dollar budgets across several business divisions. All digital campaigns are dedicated to generating high quality leads for a fast growing team of insurance agents while meeting aggressive marketing performance and ROI goals.

    Responsibilities

    • Lead a 2-3 person team of specialists and digital buyers managing vendor relationships and daily bid management of assigned paid media campaigns and other cost-per-click platforms
    • Oversee any external vendor relationships for paid search. Hold vendors accountable for key performance metrics and pushing for improved performance
    • Serve as mentor, trainer, coach and backup for paid media specialists
    • Own performance for paid media campaigns. Hold vendors and specialists accountable for bid management, ad copy testing and geo-targeting strategy best practices
    • Ongoing focus on improving paid search performance metrics while maximizing volume and overall opportunity
    • Review creative and production to ensure alignment with the strategy and individual business division objectives
    • Coordinate, collaborate and own A/B testing efforts including landing pages, forms, ads and websites to maximize form conversion and improve cost per lead
    • Continually evaluate and recommend additional digital media platforms and campaigns that could positively impact the overall marketing/lead generation strategy
    • Analyze daily and monthly marketing reports generated by the team as well as provide recommendations on strategies to optimize and improve performance
    • Participate as a thought-leader by sharing knowledge and best practices with the digital team, leadership and business unit teams
    • Build a strong team of SEM experts focused on continual improvement, innovation and excellence. Create a culture of learning. Ensure best practices are shared among team
    • Collaborate with division leaders and others on the marketing team to ensure all marketing initiatives and messaging are consistent and aligned with company and division goals

    Qualifications

    • Highly knowledgeable PPC expert in Google Ads/Adwords, Bing Ads, Facebook and more
    • Experience managing or supervising a small team preferred
    • Experienced with online monitoring and tracking tools, including Google Analytics & Adobe
    • Proficient with bid management software and other marketing automation systems preferred
    • Ability to analyze and understand large sums of data
    • Strong problem solving skills and ability to implement changes rapidly that positively impact marketing performance
    • Excellent oral and written communication skill
    • Strong organizational and time management skills with the ability to multitask
    • Highly motivated, resourceful and self-directed with the ability to deliver under pressure
    • Ability to be detailed oriented while seeing trends, themes and macro-impacts
    • Strong knowledge base of the overall online and digital marketing realm and best practices

    Training and Experience

    • 5-7 years’ experience managing PPC and other digital media ROI driven campaigns required, 7-10 years’ experience preferred
    • Experience managing and supervising a team
    • Excellent communication, collaboration and influencing skills
    • Critical thinker with an ability to apply data and analytics to drive decision making and impact marketing analytics
    • Experience managing or supervising a team preferred
    • Bachelor's degree in marketing, business administration or related field preferred
    • Skilled with Microsoft Office, including Excel and PowerPoint
    • Adwords and Bing Ads certification preferred
    • Experience managing ROI driven campaigns, not just brand or engagement required
    • Experience with lead generation and form best practices preferred

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