SelectQuote

  • Sr. Search Engine Marketing Specialist

    Location US-KS-Overland Park
    Division
    Corp
  • Overview

    As a SelectQuote Sr. Search Engine Marketing Specialist, you are passionate about the ever changing digital media landscape. We are looking for someone who is highly knowledgeable on all digital media outlets including paid search, display, mobile, social, as well as emerging media and new technology platforms. The best fit for this position is someone who is competitive and loves learning, improving and challenging themselves every day.


    This position is responsible for the execution and day-to-day management of online Pay-Per-Click (PPC) marketing initiatives for SelectQuote, one of the country’s preeminent national insurance brokerages. This includes managing multiple paid search campaigns with annual multimillion dollar budgets. All digital campaigns are dedicated to generating high quality leads for a fast growing team of insurance agents while meeting aggressive marketing performance and ROI goals.

    Responsibilities

    • Day-to-day management of assigned paid search and other cost per click bid platforms, including bid management, ad copy testing and geo-targeting strategy
    • Oversee external vendor relationships for some paid search efforts. Holding vendors accountable for key performance metrics and pushing for improved performance
    • Ongoing focus on improving paid search performance metrics while maximizing volume and overall opportunity
    • Manage and create testing plans for landing pages and ad copy to maximize form conversion and improve cost per lead and revenue
    • Continually evaluate and recommend additional digital media platforms and campaigns that could positively impact the overall marketing/lead generation strategy
    • Generate and analyze daily and monthly marketing reports as well as provide recommendations on strategies to optimize and improve performance
    • Assist in growing the lead generation and general online marketing strategy while closely monitoring performance and meeting goals for customer acquisition costs
    • Participate as a thought-leader by sharing knowledge and best practices with the entire digital team, leadership and business unit teams
    • Collaborate with division leaders and others on the marketing team to ensure all marketing initiatives and messaging are consistent and aligned with company and division goals

    Qualifications

    • Highly knowledgeable PPC expert in Google Ads/Adwords, Bing Ads, Facebook and more
    • Experienced with online monitoring and tracking tools, including Google Analytics & Adobe
    • Proficient with bid management software and other marketing automation systems preferred
    • Ability to analyze and understand large sums of data
    • Strong problem solving skills and ability to implement changes rapidly that positively impact marketing performance
    • Excellent oral and written communication skills
    • Strong organizational and time management skills with the ability to multitask
    • Highly motivated, resourceful and self-directed with the ability to deliver under pressure
    • Ability to be detailed oriented while seeing trends, themes and macro-impacts
    • Strong knowledge base of the overall online and digital marketing realm and best practices

    Training and Experience

    • 2-3 years’ experience managing PPC and other digital media campaigns required, 3+ years’ experience preferred
    • Bachelor's degree in marketing, business administration or related field preferred
    • Skilled with Microsoft Office, including Excel and PowerPoint
    • Adwords and Bing Ads certification preferred
    • Experience managing ROI driven campaigns, not just brand or engagement required
    • Experience with lead generation and form best practices preferred

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